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MAGnificent walking

30 years of MAG

Welcome to the official website of MAG

Cheerful, energetic, tough and of course great walking: that is MAG. A quirky Dutch shoe brand that has become successful thanks to innovative and distinctive designs based on centuries-old traditional techniques.

MAG shoes are available exclusively through the official website.

MAG's success story began in 1995 with the launch of the Megamok. This innovative shoe immediately captured the hearts of countless young people around the world. The innovative design, moccasin construction and the fact that they ran incredibly well caused a shock movement in shoe fashion. After the Megamok, many new concepts were introduced such as Queensize, MPS, Sympasneaker, Feet and Empress. The complete history can be found in our timeline: a unique insight into Dutch shoe history.

Now 30 years later, MAG's character and soul are unchanged. MAG has grown but refuses to become boring and mature. In a fashion world where everyone imitates each other, MAG remains original and above all itself. Every day we work responsibly to make shoes that “walk great” and fit within MAG's recognizable design philosophy.

If you want to experience what it's like to walk great shop your favorite pair of MAGs now. Real customers rate MAG with the highest score in the Netherlands 9.8 (Ekomi reviews).