About MAG

MAG's success story began in 1995 with the launch of the Megamok. This innovative shoe immediately captured the hearts of countless young people around the world. Its innovative design, moccasin construction and the fact that they ran incredibly well caused a shock movement in shoe fashion. After the Megamok, many new concepts were introduced such as Queensize, MPS, Sympasneaker, Feet and Empress. The complete history can be found in our timeline: a unique insight into Dutch shoe history.

Meanwhile, 30 years later, MAG's character and soul are unchanged. MAG has grown but refuses to become boring and mature. In a fashion world where everyone imitates each other, MAG remains original and above all, itself. Every day, we work responsibly to make shoes that ‘walk great’ and fit within MAG's recognisable design philosophy.

‘Great walking on shoes with guts and character’ has everything to do with the way MAG shoes are developed. Functionality is at the heart of every new design within the collection. And by functionality, we mean every day, all day walking comfortably. When you look at a shoe from MAG, you can already see that it fits and feels great. In addition, each new shoe has to match the individuality that characterises MAG; the shoe that you immediately recognise as typical MAG!

We work hard for the quality of our shoes and our customers are the walking proof. Many of our MAG fans say that once they put our shoes on, they never go off. Of course, we always try to live up to that vision. We invite you to join our more than 100.000 happy customers and witness what great walking feels like.

Warm regards, 
Team MAG 
Maurice, Moya, Stefany and Jolanda 

All MAG shoes are designed in the Netherlands and manufactured in Portugal. The materials used come from Italy, Spain and Portugal and meet all European Union standards on working conditions and the environment. We have worked with the same factories for many years. They are small-scale but have a great craft tradition. MAG shoes are produced to a high standard but still have a casual and artisanal feel.