About MAG
Cheerful, energetic, tough and of course great walking: that is MAG. A quirky, primal Dutch brand that has become successful thanks to innovative, distinctive shoe designs based on centuries-old craft techniques.
MAG since 1995
MAG's success story began in 1995 with the launch of the Megamok. This innovative shoe immediately captured the hearts of countless young people around the world. Its innovative design, moccasin construction and the fact that they ran incredibly well caused a shock movement in shoe fashion. After the Megamok, many new concepts were introduced such as Queensize, MPS, Sympasneaker, Feet and Empress. The complete history can be found in our timeline: a unique insight into Dutch shoe history.
Meanwhile, 30 years later, MAG's character and soul are unchanged. MAG has grown but refuses to become boring and mature. In a fashion world where everyone imitates each other, MAG remains original and above all, itself. Every day, we work responsibly to make shoes that ‘walk great’ and fit within MAG's recognisable design philosophy.
Great walking
‘Great walking on shoes with guts and character’ has everything to do with the way MAG shoes are developed. Functionality is at the heart of every new design within the collection. And by functionality, we mean every day, all day walking comfortably. When you look at a shoe from MAG, you can already see that it fits and feels great. In addition, each new shoe has to match the individuality that characterises MAG; the shoe that you immediately recognise as typical MAG!
We work hard for the quality of our shoes and our customers are the walking proof. Many of our MAG fans say that once they put our shoes on, they never go off. Of course, we always try to live up to that vision. We invite you to join our more than 100.000 happy customers and witness what great walking feels like.
Warm regards,
Team MAG
Maurice, Moya, Stefany and Jolanda
Made in Portugal
All MAG shoes are designed in the Netherlands and manufactured in Portugal. The materials used come from Italy, Spain and Portugal and meet all European Union standards on working conditions and the environment. We have worked with the same factories for many years. They are small-scale but have a great craft tradition. MAG shoes are produced to a high standard but still have a casual and artisanal feel.
ABOUT MAG
MAG is a Dutch shoebrand, established in 1995. In 2020 we celebrated our 25th anniversary! MAG guarantees 'great walking on shoes with guts and character'.
The success story of MAG started in 1995 with the launch of the Megamok. This innovative shoe immediately conquered the hearts of countless people all over the world. The innovative design, moccasin construction and the fact that they walked so well caused a shock in shoe fashion. After the Megamok, new concepts like Queensize and MPS were introduced; but the typical character and soul of MAG always remained unchanged.
And guess what, MAG is back!
MAG is Back
We’ve been listening to our customers, and there have been a lot of requests for producing the iconic MAG shoes again. Quotes like ‘’the best shoes I’ve ever had’’ and ‘’beautiful shoes that I want to wear every single day’’ have inspired us. The last few years we’ve given a lot of attention to renewing the icons of the 90s. The classic MEGAMOK and MPS have been totally renewed technically. The new editions of MAGs are designed for even more quality and comfort. There has been a lot of focus on maintaining the typical MAG design and character from the early days. Next to renewing MAG classics, we have also developed completely new shoe concepts like Sympasneaker and HI*BRITT. Hi*Britt, an ode to the illustrious MAG MPS shoes from the 1990s with the characteristic 2-color robust sole. This modern interpretation has the typical MAG design with the "mirror on the nose" and fits in perfectly with the current fashion image. Characteristic for this line is the multi-purpose idea: shoes that can be worn casually, dressed as well as sporty. In spring 2022 we introduced the new concept EMPRESS, MAGs on heels.
Great walking on shoes with guts and character
That we can fulfill the promise: 'Great walking on shoes with leve and character' is related to the way we develop our MAG shoes. In each new design the focus is on functionality. Under functionality we understand great walking, every day, all day long. If you look at a true MAG you actually see that they are designed for comfortable walking. In addition, all shoes must match the quirkiness the characterizes MAG; a shoe that you immediately recognize as an original MAG!
Made in Portugal
All MAGs are designed in the Netherlands and produced in Portugal. The materials find their origin in Italy, Spain and Portugal and comply with the European legislation in the field of environment and working conditions. The factories are small scale and have a long artisan tradition. What makes MAG so special is the high quality products while a nonchalant and artisan look is maintained. The cooperation with the factories is long-lasting which guarantees a constant handwriting and a continues process of quality improvement. A team of quality controllers is following the production process and ensures that the quality standards are met before they are shipped to our warehouse in the Netherlands.
This way we hope that you as a customer never will be disappointed!
We hope to see you soon in our webstore!
Team MAG,
Maurice, Moya, Stefany and Jolanda